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History of Sterling Trucks

Sterling Trucks was founded by William Sternberg in 1907. In the beginning, the company name was Sternberg Motor Truck Company. But during World War I, there was considerable anti-German sentiment. So Sternberg, being of German descent, adopted the Sterling name in 1916. They produced a range of medium and heavy-duty trucks for both civilian and military applications.

Sterling continued to produce trucks through World War II. In 1951 the company was bought out by White Trucks. The name Sterling White was the result of the merger. Two years later, White discontinued the Sterling line and the brand was retired. Up to that point, Sterling had produced nearly 12000 vehicles.

The Sterling name changed hands several times. From White, it was passed on to Volvo, and Daimler-Benz. Much later, in 1997, Freightliner acquired the trademark, as it had not been used for so long. This marked the beginning of new trucks produced under the Sterling badge.

Sterling specialized in cab and chassis combinations for a variety of purposes. These included construction, maintenance, hauling, and sanitation. Sterlings were also used as chassis for school busses and produced a class 8 tractor as part of its lineup.

Sterling trucks were, by this point, manufactured in Canada. Their main markets were in the U.S., Canada, Mexico, Australia, and New Zealand. In its last production years, the Sterling name appeared on lighter duty Mitsubishi and Dodge trucks.

In 2008, Daimler-Benz, who had acquired Sterling through purchasing Ford's Heavy Truck division, was unimpressed by the brand's slow-down. They closed down operations at the last Sterling plant in 2010.

Today, many Sterling trucks can still be found on the road as dump trucks, fire trucks, concrete mixers, snowplows, and tankers. For a full range trucks, come check out our wide selection at Michigan Truck Sales and Equipment. For any questions, don't hesitate to contact us.


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